MPF Webinars

The Managing Partner Forum presents a series of Webinars on topics important to law firm leaders. These fast-paced, interactive sessions feature a panel of experts and are moderated by John Remsen, Jr.

RECORDINGS OF PAST WEBINARS

Developing an Effective Working Relationship between Your Firm’s Managing Partner and Principal Administrator

Original Broadcast: June 20, 2018

We’re proud to have presented this Webinar in partnership with the ABA’s Law Practice Division and the Association of Legal Administrators.

Your law firm is a business and, as such, it’s critically important to have a strong, competent, strategic leadership team to keep your firm profitable and deliver value to clients and firm owners. The two most critical players in this leadership role are the principal administrator, or COO and the managing partner, or CEO. Working together, these leaders can ensure your firms are positioned for long-term success in a dynamic and competitive environment.

Objectives:

  • Discover why the CEO-COO relationship is so important to running a successful law firm
  • Learn the importance of clearly defined roles and job descriptions for firm leaders
  • Develop and maintain a highly efficient and productive working relationship with one another

Speakers:

Oliver Yandle, JD (Moderator)
Executive Director, Association of Legal Administrators – Chicago, IL

John Remsen, Jr. (Moderator)
President, TheRemsenGroup – Atlanta, GA

David L. Arnold, Esq.
Chief Operating Officer, Pender & Coward – Virginia Beach, VA

Valerie A. Williams
Chief Firm Administrator, Pender & Coward – Virginia Beach, VA

John C. McCullough, Esq.
Managing Partner, McCullough Hill Leary, PS – Seattle, WA

April Campbell, JD
President, Association of Legal Administrators
Director of Administration, McCullough Hill Leary, PS – Seattle, WA

Click here for recording of Webinar Click here for handout materials

MARKETING MATTERS

A Practical Workshop for Young Lawyers on Marketing and Business Development

Original Broadcast: December 5, 2017

The ABA Law Practice DivisionLegal Marketing Association, and the Managing Partner Forum on this collaborative effort designed to be a shared learning experience for today’s busy young lawyers and the marketing and business development teams that support them. You will learn tips and tricks necessary for a busy attorney to create an individual marketing plan that is realistic, achievable, and consistent with firm goals and appropriate for practice.

More than ever before, most young lawyers understand the importance of marketing and business development to their long-term career development. Most want to do it. They’re just not sure what to do or how to get started. They’re not sure how much time to invest and they often have unrealistic expectations about the results they might achieve. This webinar addresses these issues and more. Gather your newer attorneys and marketing teams to listen the webinar together, learn, and continue the dialogue post event.

During this fast-paced, interactive panel discussion, participants will learn:

  • Today’s Best Practices in Law Firm Marketing
  • Practical Tips and Techniques for Busy Attorneys
  • How to Develop Your Individual Marketing Plan
  • How to Use Your Firm’s Marketing Department

Speakers:

John Remsen, Jr. (Moderator)
President – TheRemsenGroup
President and CEO – Managing Partner Forum – Atlanta, GA

M. Ashraf Lakhani
President Elect – Legal Marketing Association
Director of Business Development and Marketing – Porter Hedges LLP – Houston, TX

Traci Ray, Esq.
Executive Director – Barran Liebman, LLP – Portland, OR

Francisco Ramos, Jr., Esq.
Administrative Partner – Clarke Silverglate PA – Miami, FL

Click here for recording of WebinarClick here for handout materials

What Every Managing Partner Needs to Know about Highly Effective Firm Administrators a Competent, Trusted COO Makes all the Difference in the World

Original Broadcast: September 20, 2017

Like it or not, your law firm is a business. As such, it’s critically important to hire, value and appreciate the important role that trusted and competent administrators and support staff play in order to keep your firm running smoothly and efficiently.

As managing partner, your role is that of CEO. Your principal firm administrator serves as COO. He/she is an essential part of your leadership team and should have a strong voice within firm leadership and, importantly, a seat at the table. Getting the right COO in place and valuing the important contributions he/she makes can be a “game-changer” for you and your firm.

In this MPF Webinar, we feature two pairs of managing partners and firm administrators. Oliver Yandle, Executive Director of the Association of Legal Administrators, will serve as co-moderator of the program.

Join us for a fast-paced, interactive panel discussion to learn:

  • Why administrators are so important to running a successful law firm
  • The importance of clearly defined roles and job descriptions for firm leaders
  • How to develop and maintain a highly efficient and productive working relationship with your COO

Speakers:

John Remsen, Jr. (Moderator)
President and CEO – Managing Partner Forum – Atlanta, GA

Oliver Yandle, JD (Moderator)
Executive Director – Association of Legal Administrators – Chicago, IL

David F. Bartz. Jr., Esq.
President – Schwabe, Williamson & Wyatt – Portland, OR

Denise L. Gaskin, PhD
Chief Operating Officer – Schwabe, Williamson & Wyatt – Portland, OR

Scott A. Remington, Esq.
Managing Partner – Clark Partington – Pensacola, FL

Gary T. Swisher, II, CLM

President – Association of Legal Administrators – Chicago, IL
Chief Administrative Officer – Clark Partington – Pensacola, FL

lick here for recording of WebinarClick here for handout materials

What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories. How to Make Sense of It All and & Achieve Maximum Return on Investment (ROI)

Original Broadcast: June 21, 2017

The number of law firm rankings and directories has exploded in recent years to more than 1,100 as of March 2017, according to Jaffe.

Which ones (if any) are best for your firm? What policies (if any) should your firm have in place to ensure that your firm is achieving maximum ROI when it comes to its investment of time and money in rankings and directory listings?

Join us for a fast-paced, interactive panel discussion among experts on the topic.

  • Understand the proliferation of law firm rankings and directories
  • How to assess which ones are best for your firm and its lawyers
  • Create a strategy (and supporting policies and procedures) to best allocate your firm’s marketing and business development resources
  • Learn about the methodologies of Best Lawyers and Chambers

Speakers:

John Remsen, Jr. (Moderator)
President and CEO – Managing Partner Forum – Atlanta, GA

Toby Eccleshall
Editor – Chambers USA – London, United Kingdom

Vivian Hood
President-Public Relations – Jaffe – Jacksonville, FL

Arielle Lapiano
Head of Public Relations – Paul Hastings – New York, NY

Elizabeth Petit
Managing Editor, and Director of Research & Development – Best Lawyers – Columbia, SC

Click here for recording of WebinarClick here for handout materials

What Every Managing Partner Needs to Know about Law Firm Networks and Affiliations. How to Find the Right One and Get the Most from Your Firm’s Participation

Original Broadcast: March 15, 2017

According to recent MPF surveys, 40% of smaller and mid-size law firms belong to a law firm network of some kind. Through membership in the network, firms can provide clients global legal representation, learn best practices from like firms and generate in-bound referrals from other member firms.

Over the past 20 years, we’ve seen the creation of many law firm networks, affiliations, associations and consortiums. Today, there are more than 170 such organizations, with more on the way. Like most organizations, the key is to find the right one and, once you do, get actively involved.

In this fast-paced, interactive session, our panel discussed these and other topics:

  •  Is a Network Right for Your Firm?
  •  How to Find the Right One
  •  How to Generate the Most Value from Your Firm’s Participation
  •  Getting the Right Lawyers Involved
  •  Handling Origination Credit for Inbound Referrals

Speakers:

John Remsen, Jr. (Moderator)
President and CEO – Managing Partner Forum – Atlanta, GA

Chris Cervellera
Executive Director – TAGLaw – St. Petersburg, FL

John M. Husband, Esq.
Vice Chairman – TerraLex – Miami, FL
Chair Emeritus – Holland & Hart LLP – Denver, CO

Tanna Moore
President & CEO – Meritas – Minneapolis, MN

Click here for recording of WebinarClick here for handout materials

What Every Managing Partner Needs to Know about Law Firm Marketing and Business Development

Original Broadcast: December 14, 2016

According to recent MPF surveys, marketing and business development are top of mind among managing partners of smaller and mid-size law firms. More and more firms are hiring in-house marketing professionals, increasing their marketing and business development budgets and shifting resources toward business development, including sales training for lawyers, young and old.

So it follows that our first MPF Webinar was a panel discussion with three legends in law firm marketing, including two presidents of the Legal Marketing Association (LMA). This Webinar was originally broadcast on December 14, 2017, with more than 100 managing partners and firm leaders participating.

In this fast-paced, one-hour Webinar our panel discussed these and other topics:

  •  Why Industry Focus is the Way to Go
  •  The Case for Individual Marketing Plans
  •  Sales Training for Lawyers and Staff
  •  The MPs Role in client Development
  •  What’s Not on Most MP’s Radar Screens that Should Be

Speakers:

John Remsen, Jr. (Moderator)
President & CEO – Managing Partner Forum – Atlanta, GA

James Durham
Managing Director – GrowthPlay – Boston, MA

Adam Severson
Chief Marketing & Business Development Officer – Baker Donelson – Nashville, TN

Jill Weber
Chief Marketing & Business Development Officer – Stinson Leonard Street – Minneapolis, MN

Click here for recording of WebinarClick here for handout materials

Additional Information

Please contact us at 404.885.9100 or info@managingpartnerforum.org

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