Marketing / Other Resources
A great Leadership Conference. The MPIEs always excel.
I look forward to this Conference every year. It really helps me to be a more effective firm leader.
A very organized and well-run conference. Great food. Great hospitality.
Thank you for allowing me to participate. Your team is masterful at making all feel valued at your event and I dare say helping attendees see the value in attending.
Thank you for the invite to speak on the Managing Partner panel. Even though I have now attended 7 MPFs, I always bring back substantive and helpful information for my partners.
Hands down the best leadership conference for managing partners I've ever attended.
I highly recommend the MPF Leadership Conference. I've participated many times, as have several of my partners. We leave with new ideas and fresh perspectives every time.
I thoroughly enjoyed participating in this year's Conference. Thank you for your enthusiasm and leadership.
Thank you for what you do for our industry. I go to a lot of conferences, and your event is the one I look forward to and gain the most from each year.
Thank you for putting on another outstanding MPF Conference. I came away, once again, feeling reassured and encouraged.
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Read MoreDespite the advent of social media and the Internet, we maintain that law remains a “people business.” By that, we mean that clients hire lawyers, not law firms. There are exceptions, of course, but generally we maintain that clients hire lawyers, and that they hire (and refer) lawyers they know, they like, and they trust. For lawyers and law firms, that means building and cultivating relationships and reputation among persons in a position to hire a lawyer with your interest and skills set. It means breaking bread and active participation in target-rich organizations, and that social media plays a supporting role. It’s not rocket science. You just have to get out there and do it.
In the session, we discuss:
- Best Strategies to Keep Current Clients,
- Best Strategies to Attract New Clients, and
- The Seismic Shift in How Law Firms are Reallocating their Marketing Resources.
In this fast-paced session, we share our thoughts on best practices. And we’ve been in the law firm business for more than 25 years.
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According to recent MPF surveys, marketing and business development are top of mind among managing partners of smaller and mid-size law firms. More and more firms are hiring in-house marketing professionals, increasing their marketing and business development budgets, and shifting resources toward business development, including sales training for lawyers young and old.
In this fast-paced webinar we presented for the Legal Marketing Association, we discussed with three managing partners their insights and perspectives on law marketing and business development. We’d like to extend a very special thanks to our panel:
James A. Dressman, III, Esq.
Managing Partner, Dressman Benzinger LaVelleFrancis H. Sheppard, Esq.
Managing Partner; Rumberger, Kirk & CaldwellRaymond J. Werner, Esq.
Past Managing Partner, Arnstein & LehrClick here for the Webinar.
Click here for handout materials.
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Listings, Ranking and Directories:How to Make Sense of It All and Achieve Maximum Return on Objective
AttachmentThe number of law firm rankings and directories has exploded in recent years to more than 1,100 according to Jaffe. Which ones are best for your firm? What policies (if any) are in place to ensure that your firm is achieving maximum ROO when it comes to its investment of time and money in rankings and directory listings? We recently presented a session for the Legal Marketing Association during which this topic was discussed among some folks in the know. Our panel included:
Vivian Hood
President-Public Relations, JaffeArielle Lapiano
Director of Public Relations, Paul HastingsLaura Mills
Editor, Chambers USAElizabeth Petit
Managing Editor & Director of Research & Development, Best LawyersMany answers to the questions above can be found in the handout materials we prepared for this interesting and provocative program. Also, check out Jaffe’s website for some great guidance.
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Tom’s blog is consistently ranked as one of the leading blogs by many about law firm marketing, so there’s a reason why it ranks at the top of list when one does a Google search on the topic. It’s packed full of great guidance and the latest information about law firm marketing and business development. He started the blog in 2005 and updates it about once a week. These days, Tom spends the majority of his time providing one-on-one business development coaching (by telephone throughout the U.S. and overseas) with lawyers in all size law firms.
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How to Maximize Your Law Firm’s Marketing ROI
AttachmentLaw firm marketing has come a long way in 25 years, and firms are starting to figure out what works and what doesn’t. In the early days, it was mostly about brochures, sponsorships and advertising. More recently, however, smart firms have shifted the way they allocate their marketing and business development resources. And the action is with business development.
A few facts to consider:- Client hire lawyers, not law firms.
- Clients hire and refer lawyers they know, like and trust.
- For most commercial firms, 80% of next year’s business will come from current clients.
- It takes 5-7 times more time and effort to generate a matter from a new client than from an existing client.
As managing partner, how can you be sure if your firm’s investments of time, effort and money are really paying off? Where should it be investing its precious marketing resources?
The answers can be found in the handout materials we created for a speech we’ve presented quite a few times over the past year. It’s called “How to Maximize Your Law Firm’s Marketing ROI.”
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My good friend Tom Arceneaux is the Partner-in-Charge of Business Development of Blanchard Walker, a 25-lawyer firm based in Shreveport, Louisiana. Every morning, he distributes a "Business Development Thought for the Day" and he's been doing it for over a year. It began as an internal newsletter to help motivate lawyers at his firm to get out and market. Others outside the firm learned about it and today, he has more than 500 lawyers on his distribution list. I've enjoyed reading his practical and inspirational advice, and Tom is kind enough to invite our readers to join his list. Tom's firm is a member of the Meritas network.
Click here to subscribe.
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This is a helpful portal addressing all aspects of law firm marketing. Operated by Larry Bodine, an expert in law marketing, the portal includes news on events and resources, and hosts the LawMarketing Listserv. In the Law Marketing Blog, he regularly posts tips on marketing and client development.
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Founded in 1985 and with over 2,500 members, LMA is dedicated to serving the needs and maintaining the professional standards of those involved in marketing within the legal profession. 93% of the NLJ’s top 250 firms are represented in the organization. Our CEO, John Remsen, Jr. has served on its national Board of Directors and was Executive Editor its monthly newsletter called Strategies: The Journal of Legal Marketing.
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This is a terrific Web site maintained by David Freedman, a public relations consultant based in Highland Park, IL. It accurately and objectively reviews over two dozen of the top books on marketing and business development for lawyers and law firm marketing professionals.
Additional Information
Please contact us at 404.885.9100 or info@managingpartnerforum.org
